According to a new report by UnivDatos , The Cavendish Banana Market is expected to reach USD Billion in 2033 by growing at a CAGR of 4.37% during the forecast period (2025-2033). Owing to the increasing health consciousness of people, there is a demand for food providing essential vitamins, minerals, carbohydrates, and nutritional fibers, which is provided by these bananas. The shift toward an aging population, increased risk of chronic diseases, and more health consciousness after COVID-19 is further provided by Cavendish Banana. The demand for Cavendish Banana is increasing in today’s world because of ample global trade as well as the supply growth in the leading and emerging export countries. Furthermore, they can also contribute to household food security, staple food, as well as the source of income generation from cash crops. As these bananas are more resilient to the effects of global travel, they can be traded easily internationally. Due to their short stems, they are less prone to harsh climatic conditions and unfavourable weather situations, giving higher per-hectare yield as compared to the other varieties of bananas. Further, the Cavendish Banana market is bolstered by ongoing partnerships, collaborations, and mergers.

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For example, on 25 January 2024, INI Farms, part of the AgroStar group, entered into a Memorandum of Understanding (MoU) with LuLu Group International, establishing a direct farm-to-retail partnership for the Indian Cavendish bananas. This partnership will bring Indian fruits to the supermarkets and hypermarkets of the LuLu Group in the Middle East. Further on August 4, 2020, lo Life Systems, a food and agriculture company announced a strategic partnership with the Dole Food Company, one of the world’s largest producers of high-quality fresh fruit and vegetables, aiming to develop multiple banana varieties, including Cavendish, with resistance to the devastating fungal disease, Fusarium wilt. Fusarium wilt, caused by the Tropical Race 4 (TR4) strain of a plant pathogenic fungus called Fusarium, is a fast-spreading pandemic threatening the continued cultivation of the world’s most popular fruit, the banana.

According to the report, the impact of Cavendish Banana has been identified to be high for the Asia-Pacific area. Some of how this impact has been felt include:

Asia-Pacific is expected to grow with a significant CAGR during the forecast period (2025-2033). The Asia-Pacific market for Cavendish Banana is growing rapidly because of the high demand for nutritious and affordable fruits. It also offers a convenient nutrient-rich snack, thus intriguing the health freak consumers. The tropical and subtropical countries of the Asia-Pacific region, such as the Philippines, India, and Vietnam, have ideal conditions for the cultivation of Cavendish bananas. The technological advancements in the cold storage and transportation facilities have reduced the spoilage of fruits, thereby making the supply chains efficient. The growing urban population and higher disposable income in emerging economies such as India and China have further aggravated the demand for the Cavendish Banana market. According to the Department of Horticulture, Ministry of Agriculture, 2021, India is the leading producer of bananas, and its production increased in the year 2020-2021 as compared to the year 2019-2020. 

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Department of Horticulture, Ministry of Agriculture 2021:

The central sector Plan Scheme called Crop Estimation Survey of Fruits & Vegetables (CES-F&V)-a component of Improvement of Agricultural Statistics Scheme, was implemented by the DES. The scheme envisaged the generation of area and production estimates using sampling and estimation methodology evolved by ICAR - Indian Agricultural Statistics Research Institute (IASRI), Pusa, New Delhi. The scheme was implemented in 11 States (Andhra Pradesh, Gujarat, Haryana, Himachal Pradesh, Karnataka, Maharashtra, Odisha, Punjab, Rajasthan, Tamil Nadu and U.P) covering selected crops- 7 fruit crops (Apple, Mango, Citrus, Pineapple, Grapes, Banana and Guava) and 7 vegetable crops (Potato, Cabbage, Cauliflower, Onion, Tomato, Ginger and Turmeric). The scheme was initiated in 1982-83 and was implemented by central funding through DAC & FW. 

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